Unhelpful influences
Awards are great. And winning awards is even better. The pride and acknowledgment to be chosen as the best deserves recognition and praise. In independent education you have dedicated and committed staff going above and beyond to create the very best educational opportunities for children. Schools are often innovative and creative places, pioneering new ideas for teaching, curriculum and pastoral care. All these things matter and deserve to be championed and celebrated.
The problem comes with how awards are used in marketing. Prospective parents will often see awards on school websites, highlighting winners or shortlisted schools. But winners of what exactly, how many entered and what specifically were the criteria? Glibly claiming to be 'the best' when not all peers entered an award gives the wrong impression. Awards are big commercial undertakings and there's money to be made. And it's because of this that it can shift from being a...
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This is exactly the sort of book which parents should be looking at to cut through the marketing glitz of independent school websites and prospectuses, and to focus in on the key issues around finding the right school for their child. Matthew's book offers a wealth of practical advice from someone who really knows the sector, giving parents all the right questions to ask of themselves and the schools they are visiting. If you're looking for a guide to tell you what the best school is, then this book isn't for you. If you want guidance and support to find the best school for your child, then look no further.
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I've known Matthew for many years; he offers clear, sensible, and unbiased advice, drawn from his extensive knowledge of the sector, and I'm delighted to see his expertise translated into this thoughtful and practical guide for parents. This book is invaluable for those navigating the often overwhelming process of choosing an independent school, helping parents focus on what truly matters, rather than rankings, hype, or marketing spin. I wholeheartedly recommend it.
